Authentic: You could describe us as ‘the salt of the earth’. Because, what you see is what you get. There is no fancy talk, no putting on airs. We are a jeans and sneakers kind of place and we’re proud of it.

Honest: Although we can be cheeky, we are always true to who we are. We never over-promise. Our offerings aren’t flashy or man-made. They’re gifts from Mother Nature – not embellished, not commercialized and our copy always reflects this.

Helpful: Here’s where we shine. Even if we’ve never met, we’re going to do whatever we can to make sure you have what you need. In fact if you’re looking to move here or start a business here, we’ll even take you on a tour. That’s just our way. Our copy is easy to understand and straight to the point.

Calm: Maybe it’s the night sky with a zillion stars shining bright or the endless lakes and rivers but there is a calmness to L&A. We are an escape from the hustle and bustle, yet, you’ll never be bored. We reflect this in our voice, we don’t over-embellish or hype things up.

Friendly:  To some, friendly may mean saying hello as you pass by or holding open a door. But, to us it’s more than that, it’s treating you like family or a long-time friend. We make an extra effort to connect with business owners, tourists and residents. And this shows in the way we craft our copy. It’s conversational and real.